A great way to convert lookers into buyers besides using a sitepal to greet them,  is to use tools that are familiar to buyers. Even if you have been under a rock, you have probably used eBay to purchase or sell something. One of the reasons that eBay is so successful is the plethora of convenient payment options including Paypal, so that even if the buyer doesn't’t have a credit card they are not excluded from making purchases. Even companies like Godaddy and Barnes and Noble accept Paypal.

As the internet shrinks the world it is important to increase the options you have to create revenue. Many potential clients may not have access to a credit card or still may not be comfortable with giving out that kind of information over the web. The good news is that Paypal is convenient and free for the buyer. Once you are an established Paypal client they offer you a variety of solutions as a merchant and as a buyer.

Regardless of your relationship with Paypal, they offer seller and buyer protection, instant transfer of funds from and to your bank account from your Paypal account, virtual merchant terminals, virtual debit cards, online tracking of payments and receivables, invoicing and reminder tools, and postal tracking for shipment.

Anyone can send or receive payments on Paypal. Sending money or making a payment is always free. Receiving payments will cost a small percentage but there are no monthly fees and the money will be available the moment it is received. Once the money is received you have the option to download it to a bank account or you can spend the money anywhere Paypal is accepted.

By widening, the opportunities that potential customers have to spend money you are creating a user-friendly environment that will make customers feel comfortable, increase loyalty and generate referral business.