The Diva promised to provide more definitions to fill your web based dictionary and so I shall. There are lots of words floating around that are being overused and therefore their meaning is being devalued. The goal here is to clear up the ambiguity and put concrete definitions with these everyday words.

SEO- The extended version is known as Search Engine Optimization. SEO is the process of marketing your website to the search engines. This is an excellent strategy to use when trying to get your site noticed and highly ranked by Google, Yahoo, MSN and other search engines. SEO is the organic alternative to pay per click (ppc) advertising.

Keyword Density- This term refers to how many times a particular phrase or word is used on a page. Density is an important SEO tool. If the keyword is used to often the search engine will view the page as spam. If the keyword is not used enough the search engine will not recognize the words or phrases, The most common and effective density is five to seven percent. The formula is divide the number of words in the article or on the page by the density percent and the resulting number is how many times you should use the words or phrase.

Spamming: It is a procedure of over using or abusing organic search engine ranking techniques, such as excessive repetition of a keyword This term is also used when describing the practice of sending unsolicited bulk email. Almost everyone has been a victim of email spam. Girls, how many Viagra offers have you had recently? This is spam. It doesn't’t take into account the demographics of the person behind the email only if they have a valid address. An important side note once you click on the unsubscribe link at the bottom of any email, you have confirmed that your email address is valid and this may result in more unsolicited email not less.

The web is a big place and it can be difficult to navigate. If you stay familiar with hot topics and continue to grow in knowledge of available web services as they relate to your web based business you will master your domain.