The Dallas News reported the following statements, "Even in a good economy, entrepreneurs find it harder to raise money for their projects. Today, they face the tightest credit market in nearly a decade...The money spigot is not likely to open up further anytime soon. The Federal Reserve recently reported that the share of banks tightening loan availability to small businesses surged to a record high of 65.3 percent in the third quarter, up from 7.7 percent a year ago, according to its monthly survey of senior loan officers. So entrepreneurs continue to court bankers, pitching the fundamentals of their business ideas."

How does that affect the majority of home based businesses and entrepreneurs that want to do business with other entrepreneurs? Great question, it means you need to be more flexible when offering goods and services and accept as many forms of payment as possible. Now is a great time to consider opening a merchant account! If an entrepreneur can use credit cards to finance goods or services that they need it is more palatable than spending cash out of pocket.

It is more important than ever that you stay top of mind with your clients and prospects. Decision cycles are longer but when the client is ready things happen instantly and you need to be there. Each time you have an important development your product or service offerings your clients need to know.

Constant Contact is a cost effective marketing tool that keeps you connected and your clients informed. The benefits of Constant Contact are:

• Create Emails from pre-designed templates
• Create Professional Emails
• View and Analyze Results
• Manage Your Contacts and List
• Expand Your Emails' Reach
• Grow Customer Loyalty

Going the extra mile to reach your clients and prospects in this difficult economy will build brand loyalty and keep it going as the economy rebuilds. Give your clients credit and keep in Constant Contact.