Solo isn't the Same as Alone!






Felicia Slattery wrote a great ezine article on being a solo professional. The Diva is posting this in part because it is solid advice for anyone getting started or wondering what to do next. Here is an excerpt from her article:

I get asked all the time about what it takes to succeed as an entrepreneur who is working part-time, out of your home, trying to bring in some cash flow for your family's needs. I recently answered this question in detail. Here are a few things that have helped me to become successful and accelerate my business growth and what you can do to get your business going well fast:

Having a coach:

I work with a coach who is doing what I want to do and has reached a level I want to reach. It keeps me accountable and gives me amazing clarity on what next steps I need to take. My coach has also provided me with access to people, resources, and opportunities that I would never have had access to otherwise.

Outsourcing what I need:

As a small business owner you CANNOT do everything (please don't try you will run yourself ragged!). There is literally no way to succeed alone. Find people who are experts in what you don't know or don't have time to do and pay them to do what they are good at to free your time to do what you are good at. The Diva would add that you can also outsource services.

Investing:

I started my business on a super-skinny shoestring budget because I had to. I found ways to make as minimal investments as possible in my business. But I still made investments like classes, getting support, using the right software/programs, etc. There are ways to do things inexpensively, but you still need to be willing to put a little out up front to bring in the most later. The more funds you have to invest upfront, the more quickly you can see returns on that investment.

Dedicating time every day:

When I started investigating and going after coaching my little girls were ages 1 and 3. My full time job was Mommy, and still is (they're 3 and 6 as of this writing). Even so I find time every single day to devote to my business while still being a Mommy and a wife.

Getting support:

My Mom is my babysitter for when I go out to do speaking engagements to market my business. My husband gives the kids a bath and puts them to bed two nights a week so I can start working earlier in the evening (he works late the other nights). I have people around me who want me to succeed and who are willing to do what I need them to do to support me.

Making time for 3 main business activities:

These are: product creation/actual "work" of the business, marketing, and administrative/planning. When you leave out any one of these you won't reach your fullest potential.

Having a clear and focused vision of what exactly I want:

I know who I serve and how I serve them, so it's easy for me to make decisions about how to spend my time and what's coming next. I also have a simple, clear and consistent message because I'm talking to the same people. All this equals a skyrocket to small business success.

If you are an aspiring solo professional or part-time Diva trying to crossover to be your own boss, please consider the above information. You will have to make the individual adjustments to for your own situation but the basic guidelines will serve you well.
 

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