The Diva found this fabulous question on Google it was posted in the Los Angeles Times among other hot spots on the web.

Dear Karen: What is the fastest way to boost sales in this tough economy?

Answer: If you are working with a tight budget, one of the fastest ways to boost sales, awareness and credibility is to do guerrilla-style public relations and get some local media attention for your company.

"Develop a unique story angle relevant to your products or services that is specific to a targeted media venue. Then, contact a reporter directly and give your pitch. Also offer yourself as an expert for future stories," said Melanie Rembrandt, a small-business publicist at Rembrandt Communications in Redondo Beach.

To be successful, you'll need to read local publications and regional business media, keeping track of what kinds of stories they feature and which reporters cover which topics. You can also work with bigger organizations and businesses on joint events and promotions. "This way, you share resources, expenses and efforts."

Here are a few additional tips from The Diva:

The key to PR is consistency over time. Announce anything that is truly newsworthy. Examples are new clients, new executive hires, new contract wins, new partners or sponsors, new goods, services, or technology. It may also be an expanded product or service, some type of upgrade or even new feature.

Since PR is ongoing but not repetitive Placement is the key, use the media kits and editorial calendars of the publications that are in sync with your company, news or offering. Keep up on the media and trade publications that are relevant to your industry on a local and national level.

Contact the reporters or obtain a professional to do so with the following intent:

To compliment the reporter on the last piece they wrote that pertains to the reason for call

To provide valuable information to the reporter and its readers

To educate not advertise your expertise

Remember that persistence breaks down resistance, always has always will.  Make sure you ask if the reporter is on deadline and if so when they will be free. There is a fine line between persistent and pest-like.

If for some reason the reporter will not speak with you, follow Dale Carnegie's advice "Talk to people about themselves and they will listen for hours!"